The PR Department is in charge of developing and maintaining the MassiveCraft Image and Brand on the forums, wiki, and several other social medias. They must run competitions, create server announcements and spotlights, and generally undertake projects to help the branding and relations between Massivecraft and its community. To report their points, each member needs to visit the Point Reports Forums by Saturday night and enter their points each week.
To become a staff member we always ask that you post a staff application. You can post an application by following this link towards the Staff Application Forums. In order to be considered for the PR department, an applicant should show previous experience in areas such as graphic design, brand management, online social media marketing, public relations writing, or possess skills which will help them carry out the various projects the department is responsible for.
Members of the PR department are recruited by the Direction Member in charge of the department, however other members of staff can offer input on the person when asked to pay testimony to their personality and skill set. It is recommended that those wishing to join the department display work similar to that presented by the PR department to show off their skills and creativity. Great ways to show off your talents include writing player Guides, creating Wikiart, creating self-made trailers, writing stories, taking HD Screenshots, and more.
Server Announcements are part of our daily work as PR staff, as such you will need to create interesting, yet player-adjusted articles, including the recent changes and updates on MassiveCraft. Information from the various departments (If there is a plugin update than ask the Tech department, etc.) needs to be collated before a first draft can be written. The draft can be reviewed and final edits can be made, including adding a screenshot and formatting text. You should use a screenshot, which fits the topic of the news post or creates a piece of art for it. Afterwards, you can ask for another review or publish your work where relevant.
- 1-500 word Announcements: 1 point.
- 500+ word Announcement: 2 points.
Writing and releasing a Daily Creeper or News Related Post will need time spent using and manipulating the varying formats, finding relevent images for whatever story’s being covered, communication with other departments for what content the Creeper should entail, and more.
- Creeper Post: 3 points.
Not only must competitions be created and posted, they must be updated and processed when the competition is over and prizes need to be carried out.
- Creating Competition and Posting: 2 points.
- Announcing end of Competition and giving out Rewards: 2 points.
Spotlights offer players an insight into the districts, worlds, and factions that MassiveCraft has to offer. As such they are handled like normal news posts but are often filled with important information on specific locations detailing their use in Regalian roleplay. Spotlights are accompanied by various screenshots and sometimes a map or video, to show off the architecture and individual elements of the location.
- 1-500 Word Spotlight: 2 points.
- 500+ Word Spotlight and Upkeep: 3 points.
Publishing and Crossposting
Once a post is ready for one platform, the same post needs to be posted on Wordpress, PlanetMinecraft, Twitter, etc. Doing so usually requires a higher rank.
- Publishing on one platform: 1 point.
- Crossposting: 2 points.
External Site Content
For the external sites on Massivecraft, the content will need to be created, the pages will need to be updated, and in some cases management must be overtaken by a handful of PR staff members. To reflect this responsibility and the players this work brings in, some typical external site management tasks are reflected below.
- Updating External Pages: 2 points.
- Content Creation: 2 points.
- Weekly Management of an External Site: 5 points.
Creating and editing images for use on the forums, main site, and more are necessary skills for PR member. The exact worth of the created graphic will be up to the Direction member reviewing it.
- 1 Hour spent creating Graphics: 2 points.
Videos are really long-term projects that can take weeks to complete but are of a tremendous benefit for Youtube and the Forums.
- Video Creation: 5 points for minute of footage.
Before a post is posted, it needs to be looked over by another PR staff. Checking for grammar, sentence structure, missing content, and more is all neccesary before posting anything. PR posts need to be professional and effective, so this job can include a lot of work!
- Processing: 1 points.
- +500 words : + 1 point per 500 words.